Senior Digital Marketing Account Manager
Xometry
Lexington, KY TMS Marketing Services
Posted 5 days ago · via Greenhouse
Job Description
<div class="content-intro"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.</span></p></div><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">At Thomas, we're revolutionizing the manufacturing industry with our cutting-edge omni-channel growth marketing strategies. With a remarkable 125-year legacy in the business, we're now expanding our client-facing Growth Marketing team to serve our most upper-tier customers.</span></p>
<p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">As a Senior Digital Marketing Account Manager you will serve as the primary POC for our <strong>mid market</strong> clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.</span></p>
<p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><strong>How You'll Contribute: </strong></span></p>
<ul>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them </span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Define lead scoring attributes and identify opportunities for our customers to capitalize on </span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Partner with Sales to offer a holistic service that can lead to increased revenue</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><strong>What You'll Bring to Xometry:</strong></span></p>
<ul>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Proven experience (4+ years) in a growth marketing or digital strategy role</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">2+ years experience in a client-facing position or agency experience</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Bachelor’s degree in Marketing, Business or related field preferred</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Outstanding communication and people skills</span></li>
</ul>
<p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><strong>Some nice-to-have experience:</strong></span></p>
<ul>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">B2B and/or industrial/manufacturing industry knowledge </span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)</span></li>
<li style="font-size: 10pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management </span></li>
</ul>
<p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">#LI-Hybrid </span></p><div class="content-conclusion"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.</span></p>
<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.</span></p></div>